Nataliia Kovalova appointed CEO of Takeads

Nataliia Kovalova has been appointed CEO of Takeads, with Pawel Mazurek stepping down from the role to focus on personal entrepreneurial projects.

After years of building and scaling Takeads into a global commerce content monetization platform, Pawel Mazurek is stepping down from the role and passing leadership to Nataliia Kovalova, who will lead the company into its next phase of growth.

Building Takeads has been an incredible journey — from early product development to a platform working with publishers and advertisers worldwide.

I believe this is the right moment for the next stage, and there’s no better person to lead it than Nataliia. She has been deeply involved in the company’s growth, partnerships, and publisher strategy, and I have full confidence in her leadership.

Pawel Mazurek

Ex-CEO of Takeads

About Nataliia
Nataliia Kovalova has been integral to Takeads’ growth over the past several years, leading Publisher Success and working across product, partnerships, and market expansion. She has been directly involved in scaling publisher relationships across key markets in Europe and beyond, shaping product direction based on real partner feedback, and building the operational foundation the platform runs on today.

She has played a central role in expanding publisher relationships, shaping product direction, and scaling operations across multiple markets.

“I’m taking on this role at a moment when Takeads has real scale and a clear direction.

Our focus stays the same — helping publishers monetize effectively, connecting them to the right merchants, and building tools that work across real traffic, not just ideal conditions. The foundation is strong. What comes next is about execution, expansion, and making the platform more valuable for every partner we work with.

I’m looking forward to the conversations ahead.”

Nataliia Kovalova

CEO of Takeads

About Takeads
Takeads is a commerce content monetization platform that connects technology partners, offering tools and infrastructure to scale revenue across different traffic sources and markets. The company works across 170+ countries.