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Online data privacy

It is very important to consumers, yet they lack confidence in how their online data is protected

*IAS research report 2022

of consumers agree that online privacy is important when browsing online

of consumers agree that online privacy is important when browsing online

of consumers agree that online privacy is important when browsing online

Consumers are aware

Different targeting strategies exist, but consumers are uncomfortable with the use of their data for advertising

of consumers are aware that websites and apps collect and share their data for advertising purposes

of consumers are uncomfortable with their online data being used for advertising purposes

of consumers are willing to share their data with shopping sites for a more personalized experience

Brands should align ads

Advertising should be aligned with contextually relevant content that resonates better with consumers as privacy policies shift

of consumers are likely to visit a brand or product’s website after being served a targeted advertisement

of consumers are likely to purchase a brand or product after being served a targeted advertisement

of media experts say that media quality will become more important to ensure the right audiences are being reached

of consumers agree that online privacy is important when browsing online

of consumers are aware that websites and apps collect and share their data for advertising purposes

of consumers are likely to visit a brand or product’s website after being served a targeted advertisement

of consumers agree that online privacy is important when browsing online

of consumers are uncomfortable with their online data being used for advertising purposes

of consumers are likely to purchase a brand or product after being served a targeted advertisement

of consumers agree that online privacy is important when browsing online

of consumers are willing to share their data with shopping sites for a more personalized experience

of media experts say that media quality will become more important to ensure the right audiences are being reached

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In content

Contextual targeting allows very precise matching of any brand message to the interests of a given user at a given moment

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