A global shopping and payments company earns €30,000+ running CPC exclusively

This publisher joined Takeads as a new partner, running CPC only across two placements: their price-comparison site and Google Shopping promotion. In a short window, the portfolio grew to 70+ advertiser campaigns and generated over €17,000 in approved revenue.

With Takeads, this publisher has seen:

• €30,000+ in approved CPC revenue
• 70+ advertiser campaigns live
• 2 placement types monetized: price comparison + Google Shopping

The challenge: launching a CPC-only model from scratch

As a new publisher partner, there was no existing CPA baseline to build on. The entire relationship needed to be built around CPC from day one, across two traffic types with different intent and different advertiser fit.

The solution: a matched portfolio, built from a standing wishlist

Takeads built a CPC portfolio matched to both traffic types, testing advertisers and expanding coverage based on performance. The publisher also works from a standing wishlist, when they want a specific advertiser on CPC, Takeads sources it.

We tested a first batch of advertisers against their traffic. Tracked what converted, cut what didn’t, expanded where the data supported it.
No self-serve list of offers here. Every publisher gets a dedicated point of contact, and campaigns get picked to match their traffic specifically, sometimes at the publisher’s request, sometimes because we flagged something that was converting well for them.

Olga Iakovenko

Senior Business Development Manager at Takeads

The results: €30,000+ in approved revenue, led by two advertisers

The CPC campaigns generated over €30,000 in approved revenue from 70+ advertiser campaigns. Wayfair UK and POCO-Versand DE led the portfolio, together accounting for more than €10,000. Alternate DE, Carrefour ES, INTERSPORT DE, Startselect DE, and Reichelt Elektronik DE rounded out the coverage.

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