A global browser generates over €250,000 in approved CPC revenue over 6 months

How a global browser added €250,000+ in approved CPC revenue in 6 months

This publisher already had CPA monetization running through Takeads and wanted to earn more from the same commercial traffic — without touching what was already working. In under a year, the CPC portfolio scaled to 490 campaigns from 314 advertisers across more than 20 countries, generating over €250,000 in approved additional revenue.

The challenge: more revenue from traffic already being monetized

The publisher had an established CPA setup and didn’t want to replace it. The goal was incremental: add a second revenue stream without disrupting campaigns that were already converting, and without losing the flexibility to choose the right payment model per placement.

The solution: a broad CPC catalog and a fully custom approach

Takeads added CPC as a second track alongside the publisher’s existing CPA campaigns, starting in August 2025. The publisher tested advertisers and expanded allocation as results came in, building out coverage across travel, major electronics and consumer brands, and price/tariff comparison sites — with DE, US, PL, and FR as the leading markets.

A catalog that reaches further.

Takeads’ CPC selection often includes advertisers that are hard to find on a CPC basis through other providers.

Matched to the publisher, not a generic list.

Advertisers are curated to fit each publisher’s specific format and audience — the publisher isn’t the one searching through options; Takeads brings the shortlist.

Built on requests, in both directions.

If a publisher wants a specific advertiser on CPC, Takeads sources and launches it. Just as often, Takeads flags an advertiser the publisher hasn’t asked for but that’s likely to perform well for their traffic.

The results: €250,000+ in six months, with room to keep scaling

The new CPC activity generated over €250,000 in approved additional revenue in 6 months, running 490 campaigns. CHECK24 DE, Thomann DE, and Verivox.de led the portfolio.

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