Willie NL

Willie.nl is a major erotica retailer offering a broad selection of adult products, including toys, lingerie and intimate wellness items, with an emphasis on discreet shopping and customer-focused service. The brand is positioned as a trusted destination for customers seeking specialist adult retail merchandise and category depth across product lines.

This program suits publishers such as adult product review sites, niche lifestyle blogs, comparison platforms and other sites that drive intent-driven traffic interested in intimate wellness and relationship products; affiliates who produce high-quality, relevant content and focus on SEO and targeted placements are likely to perform well.

The affiliate program is available at Takeads for approved publishers.

Commission structure

Willie NL offers a commission rate of up to 10.72% per sale through Takeads.

Payment model

CPA

Available GEOs

NL

How to join

To join, publishers need to sign up through Takeads and get their platform approved. Once approved, you receive access to a unique tracking link via API or JS code to promote the merchant’s products.