The Bills Store US

The Bills Store US is the official online shop for Buffalo Bills merchandise, offering jerseys, apparel, collectibles and fan gear for men, women and kids. As the largest online retailer for the team, the store features exclusive collections, regular product launches and a wide selection of player and team-branded items, with strong conversion potential and an average order value above $60.

This program is a good fit for sports and fan publishers, including team-focused blogs, NFL and general sports sites, apparel and gift guide publishers, product review and comparison sites, and niche sites serving Bills fans and collectors looking for player gear.

The affiliate program is available at Takeads for approved publishers.

Commission structure

The Bills Store US offers a commission rate of up to 3% per sale through Takeads.

Payment model

CPA

Available GEOs

US

How to join

To join, publishers need to sign up through Takeads and get their platform approved. Once approved, you receive access to a unique tracking link via API or JS code to promote the merchant’s products.