Premier Inn UK

Premier Inn UK is a leading hotel brand offering a wide range of hotel stays alongside a separate retail line for Premier Inn-branded beds and mattresses. The merchant’s portfolio covers accommodation offerings across its hotels and a dedicated home product range that includes mattresses, beds and related bedroom products, allowing publishers to promote either stays or consumer sleep products.

This programme is a good fit for travel and accommodation publishers, hotel and destination review sites, business and family travel blogs, and home, furniture or sleep-focused publishers and reviewers who can cross-promote bedroom products. Content-driven sites, price-comparison and editorial publishers that reach audiences researching trips or sleep products tend to perform best; cashback and loyalty sites are not accepted.

The affiliate program is available at Takeads for approved publishers.

Commission structure

Contact Takeads to learn more about the commission rate for this program.

Payment model

CPA | CPC

Available GEOs

DE | GB

How to join

To join, publishers need to sign up through Takeads and get their platform approved. Once approved, you receive access to a unique tracking link via API or JS code to promote the merchant’s products.