Minerva Crafts UK

Minerva (formerly Minerva Crafts) is the UK’s largest fabric retailer, offering a wide range of fabrics, sewing patterns, threads, zips, buttons, haberdashery and other craft supplies, along with membership offerings such as the Craft Club and swatch subscriptions. The merchant’s catalogue focuses on materials and tools for sewing and crafting enthusiasts and professionals.

The programme is well suited to content-focused publishers such as sewing and craft blogs, pattern and textile reviewers, tutorial and project video channels, and niche lifestyle sites that drive engaged shoppers interested in fabrics, notions and membership products.

The affiliate program is available at Takeads for approved publishers.

Commission structure

Contact Takeads to learn more about the commission rate for this program.

Payment model

CPA

Available GEOs

GB

How to join

To join, publishers need to sign up through Takeads and get their platform approved. Once approved, you receive access to a unique tracking link via API or JS code to promote the merchant’s products.