F1 Store

F1 Store is the official Formula 1 online shop offering licensed team apparel, accessories, collectibles and race day merchandise. The store features team-branded clothing, caps, model cars and lifestyle pieces tied to the sport’s teams and drivers, providing fans with official and season-linked products.

This program is well suited to motorsport and automotive blogs, sports fan sites, gift and lifestyle publishers, comparison and review sites, and content-driven platforms that produce merchandise guides, product reviews and team-focused editorial content. Effective traffic sources include content referrals, paid and organic search, display and niche editorial coverage centered on sports and fandom.

The affiliate program is available at Takeads for approved publishers.

Commission structure

F1 Store offers a commission rate of up to 2.4% per sale through Takeads.

Payment model

CPA

Available GEOs

AU | DE | ES | FR | GB | IT | US

How to join

To join, publishers need to sign up through Takeads and get their platform approved. Once approved, you receive access to a unique tracking link via API or JS code to promote the merchant’s products.