DFB-Fanshop is the official retail destination for German national team football merchandise, offering kits, apparel and a range of fan goods; the site highlights promotions such as anniversary kit offers and seasonal discounts. The site references an affiliate program that notes approved partners can earn cash commissions, merchandise and access to 24/7 reporting, but public-facing details on terms and structure are limited.
This program is a good fit for publishers with football- and fan-focused audiences, including sports blogs, match and fandom sites, editorial content publishers, comparison and gift-guide sites, and community portals that attract shoppers interested in national team apparel and related merchandise.
The affiliate program is available at Takeads for approved publishers.
Commission structure
DFB DE offers a commission rate of up to 2.4% per sale through Takeads.
Payment model
CPA
Available GEOs
GB
How to join
To join, publishers need to sign up through Takeads and get their platform approved. Once approved, you receive access to a unique tracking link via API or JS code to promote the merchant’s products.