Alliance Consumer Group US - True

Alliance Consumer Group US operates the TRUE brand, known for pocket knives, pocket tools and everyday carry gadgets, and is part of the broader ACG Brands portfolio which also includes lighting, portable power and personal heating products. The TRUE identity also intersects with True Products, a consumer line that includes concentrated laundry detergent, reflecting ACG’s diverse consumer-focused offerings and global distribution footprint.

This program is a good fit for gear-focused publishers such as everyday carry (EDC) and outdoor blogs, product review sites, gear-oriented video channels, retail and e-commerce seller sites, and technology or lifestyle content publishers that cover tools, knives and practical consumer goods.

The affiliate program is available at Takeads for approved publishers.

Commission structure

Alliance Consumer Group US – True offers a commission rate of up to 15% per sale through Takeads.

Payment model

CPA

Available GEOs

US

How to join

To join, publishers need to sign up through Takeads and get their platform approved. Once approved, you receive access to a unique tracking link via API or JS code to promote the merchant’s products.