2.3x revenue growth in a year — Opera’s success story with Takeads

A conversation with Opera about their multi-year partnership with Takeads and the monetization models driving their success.

Introduction

Opera has long been one of the world’s leading browsers, with over 300 million monthly active users globally. In recent years, the company has also expanded its ecosystem with Opera Cashback, a loyalty and rewards platform already attracting more than 1.2 million users.

To support this growth, Opera partnered with Takeads, using our contextual advertising solutions to strengthen monetization both for its browser users and its cashback service. We spoke with Andrei Stain, from Opera’s team, about how the collaboration evolved and how it helped boost revenue 2.3x in just one year.

Interview

How would you describe Opera’s business and its audience today?

Opera is a global browser and cashback ecosystem. Opera Browser reaches around 300 million monthly active users worldwide, while Opera Cashback already counts over 1.2 million users. We operate across multiple regions — including North America, DACH, the rest of Europe, and beyond.

What led Opera to partner with Takeads?

They offer an extensive selection of available partners, support various cooperation models, and provide excellent, reliable support. This combination ensures we have the resources and flexibility we need to succeed.

What goals did you aim to achieve through this collaboration?

The primary goals of this partnership are to increase revenue for both the browser and the cashback service, and to expand monetization efforts beyond just top-tier countries to achieve a truly global reach.

What challenges were you hoping to solve?

Our goal was to solve the challenges associated with insufficient monetization scope across our user base and driving a substantial increase in revenue performance.

How has the partnership evolved over time?

We have maintained a strong, multi-year partnership with Takeads, appreciating their consistent ability to resolve issues promptly and efficiently. This year marked a significant expansion of our cooperation, successfully integrating new models cooperation, including cashback traffic.

This deepened collaboration has yielded immediate, positive results: our revenue has already increased 2.3 times compared to the start of the year, reflecting the strong potential we see for continued mutual success.

Our revenue has already increased 2.3 times compared to the start of the year, reflecting the strong potential we see for continued mutual success.

Andrei Stain

Business Development Director

Conclusion

Opera’s success story proves that with the right monetization partner, even established digital ecosystems can uncover new and sustainable revenue streams.

At Takeads, we’re proud to be that partner, helping Opera turn every user journey into a meaningful value exchange through contextual, privacy-first solutions. And this is just the beginning of what’s possible when innovation meets collaboration.