A Content Publisher’s Journey: Doubling Ad Revenue Through Takeads

How did Takeads increase ad revenue by over 100% and get thousands of affiliate clicks on a content publisher?

About the Client

Industry: Beauty, Shopping, Lifestyle

Traffic: over 500,000 monthly visits

Top advertisers: AliExpress, Temu, eObuwie PL

Top countries: Germany, United States, United Kingdom

 Integration: JS code converting direct links to affiliate

In this case study, we’ll review a monetization strategy of the content website that delivers engaging articles on beauty, wellness, and personal growth, while also monetizing links within its articles.

The client manages a portfolio of three unique websites, each serving distinct purposes. Because the team already had other websites they were monetizing with Takeads, eventually they decided to try Takeads on their content website, too. 

Collectively, these websites demonstrate the client’s diverse approach to online engagement and monetization. 

The Challenge: Implement native ads for an online magazine

Since the start, the client’s team has consistently prioritized the user experience as their primary goal and kept the number of banners minimal. Before joining Takeads in 2023, the website wasn’t showing any native ads. 

Our Publisher Success Manager has carefully addressed the client’s concerns and offered an ad setup that placed a higher emphasis on contextual relevance and ensured a comfortable browsing experience. 

The Solution: Take Link and focus on the user experience

After a detailed analysis, we recommended to the client our flagship product – Take Link. Take Link is a Takeads product for commerce content publishers aiming to enhance their monetization performance by introducing native links.

Thanks to our monetization strategy, the client successfully implemented our Take Link solution in a few clicks by adding a .js code to their websites. This solution helped them introduce new ad placements, including links inside images, generic links in text, and keywords in text. 

The ad setup was created taking into account the website’s long-form beauty/lifestyle online magazine nature. For example, placing the ad right after the first paragraph is the most non-intrusive yet effective ad placement, because the ad naturally grasps users’ attention, and users will be more likely not to oversee the ad and have a chance to interact with it.

Another interesting observation was how affiliate clicks grew over time and led to a spike in revenue.

While many things can affect this growth, we believe in the client’s case it was due to the following factors:

Effective ad placements: Placing the links contextually, in the right places throughout the commerce content, rather than putting even more banners, led to additional sources of revenue for the client.

Highly relevant offers: If the content is highly relevant, and engaging, and the offers align with currently trending topics or events, the click rate grows accordingly.

The Result: 100% ad revenue boost 

To calculate the increase in revenue, we extracted the data from the client’s accounts to compare it against Takeads involvement from May 2024 to June 2024 when we first introduced Take Link. By splitting before and after, we could observe the following remarkable results:

• Over 3,000 increase in daily clicks
• A 100% revenue increase
• A significant boost in eCPM

The client’s team was impressed with the results and described the cooperation with Takeads in the following words:

The increase in ad revenue and affiliate clicks surpassed our expectations. Thanks to the Takeads team for crafting the perfect strategy for our ad placements. The managers are real gems—they’re always responsive and resolve any issues with lightning speed.

Join Takeads

At Takeads, we believe in an individual and unique approach to every client and always evaluate the website for the most suitable product and ad setup. 

We can implement a custom product according to your needs: links, coupons, cashback solutions, etc. The only thing you’ll have to worry about is promoting your own site and generating quality content. 

Stay tuned to learn what strategies this client chose for their other websites.

If you are interested, please contact us using this form and we will reply to you as soon as possible.