Wowow Toys UK is an online toy retailer offering a wide range of licensed and branded toys, with a focus on distinctive and collectible items that set it apart from general toy shops. The merchant highlights differentiated product lines and runs promotions and competitions to engage shoppers and build brand affinity.

The program is well suited to publishers with toy-focused audiences, including websites, parenting and family-focused blogs, toy review and comparison sites, and deal or coupon publishers looking to monetize relevant traffic.

The affiliate program is available at Takeads for approved publishers.

Commission structure

Wowow Toys UK offers a commission rate of up to 3% per sale through Takeads.

Payment model

CPA

Available GEOs

GB

How to join

To join, publishers need to sign up through Takeads and get their platform approved. Once approved, you receive access to a unique tracking link via API or JS code to promote the merchant’s products.