Wallis is a UK women’s fashion retailer offering dresses, coats, tops, trousers and other seasonal trends. The program available at Takeads is well suited to fashion and lifestyle publishers, content sites, coupon/deal partners and paid-traffic publishers targeting UK shoppers. Standard merchant commission rates typically range from 1%–3% on completed purchases; commissions are paid on confirmed sales and may be reversed for returned or refunded orders. Tracking uses a 30-day cookie window; tracking is recorded at sale, with validation 45 days after month-end and payment 60 days after validation. Approximate EPC is around £3 per month. Prohibited practices include trademark bidding, cookie stuffing, redirecting search links, and promotion using sexually explicit, violent, discriminatory or illegal content. Publishers must comply with the advertiser’s terms and conditions.

Commission structure

Wallis UK offers a commission rate of up to 4.1% per sale through Takeads.

Payment model

CPA

Available GEOs

GB

How to join

To join, publishers need to sign up through Takeads and get their platform approved. Once approved, you receive access to a unique tracking link via API or JS code to promote the merchant’s products.