Upstart is an online lending platform that offers AI-driven personal loans alongside auto and business loan products. The company focuses on unsecured personal loans with amounts that can reach up to $75,000 and leverages machine learning for borrower assessment beyond traditional credit scores, enabling rapid funding for approved applicants and a strong presence in consumer finance.

This program is well suited to personal finance publishers, credit and loan comparison sites, fintech blogs, and creators targeting millennials and Gen Z who are exploring alternatives to traditional credit. High-quality lead generators and websites with audiences interested in debt consolidation, credit improvement, or consumer lending are a particularly good fit for promoting Upstart’s loan products.

The affiliate program is available at Takeads for approved publishers.

Commission structure

Contact Takeads to learn more about the commission rate for this program.

Payment model

CPA | CPC

Available GEOs

US

How to join

To join, publishers need to sign up through Takeads and get their platform approved. Once approved, you receive access to a unique tracking link via API or JS code to promote the merchant’s products.