Ulta Beauty is a leading beauty retailer offering a broad online assortment that spans cosmetics, skincare, fragrances, hair care, bath and body, nail products, beauty tools, and salon-adjacent items. The brand runs a multi-track partner initiative under its Beauty Affiliate Programs umbrella, with separate pathways tailored to traditional publishers, creators, and internal associates; the main public track is a link-driven offer that rewards referrals for qualifying online sales.

This program is well suited to beauty-focused bloggers and editorial publishers, coupon and loyalty sites, product review and comparison websites, and content creators who produce shopping-oriented content. Partners that drive active purchase intent—particularly those that feature product roundups, gift guides, seasonal promotions, and category-focused recommendations—are a good fit for this offer.

The affiliate program is available at Takeads for approved publishers.

Commission structure

ULTA Beauty US offers a commission rate of up to 2% per sale through Takeads.

Payment model

CPA

Available GEOs

US

How to join

To join, publishers need to sign up through Takeads and get their platform approved. Once approved, you receive access to a unique tracking link via API or JS code to promote the merchant’s products.