Townsend Music UK is a specialist music retailer offering thousands of official direct-to-consumer releases and artist stores, with a catalogue of signed, exclusive and limited-edition vinyl, CDs, cassettes, bundles and merchandise. The company supports D2C campaigns, pre-orders and tour-related product integrations, operating a large roster of official artist shops and unique releases that often drive chart performance and high average order values. Townsend Music focuses on official artist partnerships and fan-first collectible releases.

This program suits content publishers and traffic sources centered on music discovery and fandom: music blogs, record review and catalogue sites, artist fan portals, ticketing and tour information sites, collectors and niche e-commerce retailers that serve vinyl and merchandise buyers. Publishers that highlight pre-orders, exclusive drops, box sets and limited runs — as well as those covering tour activity and fan experiences — can drive high-value conversions by linking to official artist stores and exclusive bundles.

The affiliate program is available at Takeads for approved publishers.

Commission structure

Townsend Music UK offers a commission rate of up to 3% per sale through Takeads.

Payment model

CPA

Available GEOs

GB

How to join

To join, publishers need to sign up through Takeads and get their platform approved. Once approved, you receive access to a unique tracking link via API or JS code to promote the merchant’s products.