Toluna is a global market research and consumer insights platform where registered users complete surveys and activities to earn points redeemable for vouchers and rewards. The Toluna affiliate program available at Takeads is focused on lead generation and app installs rather than product sales, making it a strong fit for publishers specializing in CPL/CPI campaigns: content sites and blogs covering consumer research, publisher networks and mobile app marketers who drive verified installs, incentive-free lead-generation affiliates, and loyalty/cashback or reward portals that can refer quality sign-ups. Campaigns are monitored for quality with strict fraud checks and validation procedures, and some offers include specific geographic or demographic targeting.

Commission structure

Toluna offers a commission rate of up to 1.38% per sale through Takeads.

Payment model

CPA, CPL

Available GEOs

WW

How to join

To join, publishers need to sign up through Takeads and get their platform approved. Once approved, you receive access to a unique tracking link via API or JS code to promote the merchant’s products.