The Regency Chess Company is the UK’s dedicated specialist retailer for chess and related tabletop games, offering chess sets, Staunton pieces, boards, travel chess, chess clocks, backgammon sets and books. The catalogue spans over 300 products with price points from affordable gift ranges to high-value collector’s items, and an average order value around £80. The merchant operates from a fully stocked UK warehouse with fast fulfillment and a strong reputation for customer service. Seasonality is important, with peak sales in the four weeks before Christmas.

This program is available at Takeads and is well suited to publishers focused on board games, hobby and niche gaming sites, chess and educational blogs, gift and toy guides, review and comparison publishers, and sports or strategy content targeting UK buyers. Affiliates who promote gift ideas, specialty gaming equipment, or collector products for an audience in the UK will find strong conversion potential.

Commission structure

The Regency Chess Company offers a commission rate of up to 12.54% per sale through Takeads. Typical marketed rates for standard transactions are around 2.25% per sale; commissions are paid on completed purchases, with a cookie window commonly set at 30 days. Average order value is approximately £80, with strong seasonality ahead of Christmas.

Payment model

CPA, CPC

Available GEOs

GB

How to join

To join, publishers need to sign up through Takeads and get their platform approved. Once approved, you receive access to a unique tracking link via API or JS code to promote the merchant’s products.