The Curators is a UK savoury snacks brand positioning itself as a better-for-you alternative to classic crisps, with products super-charged with protein and a focus on bold flavour and innovation. Their Collabs page highlights affiliate marketing as one partnership option alongside gifting, discount codes, campaigns, content creation and usage rights, and the brand emphasises community collaboration and creative campaigns while offering affiliates ways to engage audiences with healthier, flavour-forward snack options.

This program suits creators and publishers in the food, health, fitness and lifestyle spaces — including food bloggers, recipe sites, wellness and gym-focused publishers, product reviewers and creators who produce editorial content and long-form partnerships. Affiliates who work with grocery, snack and better-for-you food audiences, or who run creator-led collaborations and campaigns, are likely to find good alignment with The Curators’ positioning and product range.

The affiliate program is available at Takeads for approved publishers.

Commission structure

The Curators UK offers a commission rate of up to 6% per sale through Takeads.

Payment model

CPA

Available GEOs

GB

How to join

To join, publishers need to sign up through Takeads and get their platform approved. Once approved, you receive access to a unique tracking link via API or JS code to promote the merchant’s products.