Sports Direct DK is a retail brand offering a broad selection of sporting goods, activewear, footwear and equipment for men, women and children. It features major global brands and private-label ranges across categories such as performance apparel, trainers, outdoor gear and fitness accessories, positioned as a value-driven retailer with wide product variety and seasonal assortments.

The program suits sports and fitness publishers, product review and comparison websites, deal and voucher platforms, and lifestyle or health content publishers that drive purchase-intent traffic via organic and paid search, content referrals and dedicated shopping guides.

The affiliate program is available at Takeads for approved publishers.

Commission structure

Sports Direct DK offers a commission rate of up to 1.8% per sale through Takeads.

Payment model

CPA

Available GEOs

DK

How to join

To join, publishers need to sign up through Takeads and get their platform approved. Once approved, you receive access to a unique tracking link via API or JS code to promote the merchant’s products.