Soot and Ty is a UK-based independent brand from Camden, London, creating limited-edition tops and casual outerwear. The label focuses on small-run designs—often capped at around 30 pieces per design—and offers items such as reflective hoodies, reversible jackets, stonewash T-shirts and curated bundles that emphasize quality cotton and everyday wearable fashion for adults seeking unique wardrobe staples.

This program suits publishers who reach fashion-conscious adult audiences, including fashion and lifestyle blogs, streetwear and niche apparel reviewers, lookbook and editorial sites, product review platforms and curated marketplaces that feature limited-edition apparel and designer collaborations.

The affiliate program is available at Takeads for approved publishers.

Commission structure

Soot and Ty UK offers a commission rate of up to 3.6% per sale through Takeads.

Payment model

CPA

Available GEOs

GB

How to join

To join, publishers need to sign up through Takeads and get their platform approved. Once approved, you receive access to a unique tracking link via API or JS code to promote the merchant’s products.