Sonic Direct is an online discount retailer specialising in home and small domestic appliances and consumer electronics, offering a broad range of products including home cinema and audio systems, soundbars, hi-fi equipment, TV stands and wall brackets, plus refrigeration, dishwashers and small domestic appliances from major brands such as Sony, Samsung, LG, Panasonic and Bosch. The retailer promotes competitive pricing alongside seasonal promotions, cashback-style offers and extended warranty options to attract value-focused shoppers.

The program is well suited to publishers targeting consumer electronics and home appliance audiences, including product review and comparison sites, tech and audio/visual blogs, deal and voucher websites, and content creators producing in-depth product guides and buying advice; these types of publishers can effectively drive qualified traffic and conversions across both large-format appliances and smaller household items.

The affiliate program is available at Takeads for approved publishers.

Commission structure

Contact Takeads to learn more about the commission rate for this program.

Payment model

CPA

Available GEOs

GB

How to join

To join, publishers need to sign up through Takeads and get their platform approved. Once approved, you receive access to a unique tracking link via API or JS code to promote the merchant’s products.