Sirdar Holdings Ltd is part of The DMC Group and operates sirdar.com, a specialist retailer offering hand-knitting yarns, knitting and crochet kits, patterns, books and accessories. The brand is positioned for hobbyist knitters and crocheters seeking a broad range of yarns and related craft supplies.

This program is well suited to content publishers in the crafts and needlework niche, including knitting and crochet blogs, pattern and tutorial sites, project galleries, craft marketplaces and coupon or deals websites; publishers producing product reviews, how-to content and pattern showcases are a particularly good fit.

The affiliate program is available at Takeads for approved publishers.

Commission structure

Sirdar Holdings Ltd US offers a commission rate of up to 6% per sale through Takeads.

Payment model

CPA

Available GEOs

US

How to join

To join, publishers need to sign up through Takeads and get their platform approved. Once approved, you receive access to a unique tracking link via API or JS code to promote the merchant’s products.