ShopTo UK is a UK-based online retailer specialising in video games, consoles, PC titles, digital store codes, accessories, gift cards and selected electronics and collectibles. The program available at Takeads is well suited to publishers focused on gaming, technology and consumer electronics, deal and voucher sites, review and comparison sites, and content creators covering consoles, PC and digital store content. Key consumer propositions include competitive pricing, broad in-stock coverage across major platforms (PlayStation, Xbox, Nintendo, PC) and fast next-day delivery across the UK. Tracking commonly provides a 30-day cookie window. The merchant also operates a separate direct referral store-credit scheme for customers, which can be referenced in content but is distinct from cash commissions paid via Takeads.

Commission structure

ShopTo UK offers a commission rate of up to 0.54% per sale through Takeads.

Payment model

CPA

Available GEOs

GB

How to join

To join, publishers need to sign up through Takeads and get their platform approved. Once approved, you receive access to a unique tracking link via API or JS code to promote the merchant’s products.