Runners Need UK is a leading UK specialist retailer of running shoes, technical running and gym clothing, nutrition, GPS and heart-rate monitors and running-specific accessories. The merchant suits content-led publishers: running and fitness blogs, gear review sites, product comparison channels and niche sports publishers focused on performance and technical kit. The program is available at Takeads and features seasonal promotions, premium brands and a focus on product-led campaigns. Cookie duration is up to 30 days and commissions are calculated on net order value (exclusive of VAT and P&P). Typical merchant commission rates are 8% on most products and 2% on electronics and voucher-code sales; however, through Takeads the commission is up to 0.82% per sale. Promotion restrictions include a closed PPC policy (no bidding on the brand or direct-link paid listings), voucher/discount sites generally require prior approval, and promotion of the Ashmei brand is prohibited. Commissions are not paid on cancelled, returned or unauthorised orders. Reported performance metrics include a conversion rate around 3.42% and EPHC approximately 15.17, making the program a good fit for publishers focused on high-intent traffic and product reviews.

Commission structure

Runners Need UK offers a commission rate of up to 0.82% per sale through Takeads.

Payment model

CPA

Available GEOs

GB

How to join

To join, publishers need to sign up through Takeads and get their platform approved. Once approved, you receive access to a unique tracking link via API or JS code to promote the merchant’s products.