Primrose UK is a leading UK-based online garden retailer offering a broad range of outdoor and garden products including plants, planters, water features, decorative items, and both own-brand and third-party lines. Positioned as one of the country’s larger garden specialists, Primrose emphasizes wide product selection, strong average order values and solid conversion performance that appeal to shoppers looking to outfit and enhance outdoor spaces.

This program suits publishers focused on gardening, outdoor living, home improvement and lifestyle content, as well as product review and comparison sites, buying guides, seasonal gift guides and coupon platforms; partners able to leverage product feeds and high-AOV audiences will find particularly good alignment. Content that adheres to brand and legal standards is preferred, and publishers with established editorial sites or niche audience communities typically perform best.

The affiliate program is available at Takeads for approved publishers.

Commission structure

Primrose UK offers a commission rate of up to 4.8% per sale through Takeads.

Payment model

CPA

Available GEOs

WW

How to join

To join, publishers need to sign up through Takeads and get their platform approved. Once approved, you receive access to a unique tracking link via API or JS code to promote the merchant’s products.