Playtime by Eimmie is a toy brand offering dolls, outfits, accessories, furniture and plush items designed for imaginative play. The line includes 14–18 inch rag dolls such as Eimmie, Allie and Kaylie, Sharewood Forest animal plush dolls, and doll furniture sets like grocery store and bakery playsets, with mix-and-match outfit bundles across a mid-to-premium price range.

This program is a good fit for parenting and family bloggers, toy and product review sites, gift guide publishers and family-oriented content creators who reach parents and gift buyers. Publishers focused on product roundups, unboxing and playtime reviews, seasonal gift guides or specialty toy audiences can effectively promote doll lines, accessory bundles and play furniture.

The affiliate program is available at Takeads for approved publishers.

Commission structure

Playtime by Eimmie US offers a commission rate of up to 4.2% per sale through Takeads.

Payment model

CPA

Available GEOs

US

How to join

To join, publishers need to sign up through Takeads and get their platform approved. Once approved, you receive access to a unique tracking link via API or JS code to promote the merchant’s products.