Pens By Lanier US (lanierpens.com) is a brand focused on custom and promotional writing instruments, offering a range of products including custom promotional pens, mechanical pencils, fountain, rollerball and ballpoint pens, refills, gift sets and related accessories often positioned for corporate gifting and branded merchandise. Publicly available company and product pages emphasize these product categories and corporate-use positioning.

This program is a good fit for affiliates targeting corporate buyers, promotional product distributors, procurement professionals, office-supplies and business-gift blogs, product review and comparison sites, event planners, and niche publishers covering branded merchandise and promotional sourcing. These publishers can use content-driven channels and B2B procurement-focused outlets to reach buyers interested in personalized promotional writing instruments.

The affiliate program is available at Takeads for approved publishers.

Commission structure

Pens By Lanier US offers a commission rate of up to 8.4% per sale through Takeads.

Payment model

CPA

Available GEOs

US

How to join

To join, publishers need to sign up through Takeads and get their platform approved. Once approved, you receive access to a unique tracking link via API or JS code to promote the merchant’s products.