Ordnance Survey UK is the retail arm of the national mapping organisation, offering paper maps (Explorer and Landranger series), OS Maps digital subscriptions, guidebooks, and outdoor essentials geared toward walking, hiking, cycling and other outdoor pursuits. The program available at Takeads suits publishers and partners focused on outdoor recreation, travel and adventure content, mapping and geolocation topics, cycling and hiking blogs, gear review sites, and niche cartography or data-oriented audiences in the UK. Affiliates benefit from promoting trusted, location-based products with strong brand recognition across consumer and specialist outdoor markets.

Commission structure

Ordnance Survey UK offers a commission rate of up to 0.9% per sale through Takeads.

Payment model

CPA

Available GEOs

GB

How to join

To join, publishers need to sign up through Takeads and get their platform approved. Once approved, you receive access to a unique tracking link via API or JS code to promote the merchant’s products.

Program notes and publisher requirements

– Commission is paid on completed qualifying sales; for OS Maps subscriptions, commission is typically payable only for auto-renewing subscriptions that remain active beyond the initial trial/first 30 days. Cancellations within the first 30 days do not qualify for commission.

– Cookie duration is not published publicly; publishers should confirm tracking window and attribution rules with Takeads when onboarding.

– Publishers must adhere to brand usage and promotional rules: do not bid on Ordnance Survey branded terms in paid search or use the Ordnance Survey logo without explicit permission, and only promote voucher codes that are authorised for the program.

– Unsolicited email (spam) and misleading voucher/code claims are prohibited and may lead to commission decline or removal from the program.

– Some third-party intermediary platforms may deduct platform fees from commission payments; verify net rates when joining via any intermediary channel.

– For business-to-business data licensing and enterprise relationships, Ordnance Survey operates a separate channel partner/licensing programme with bespoke terms; this affiliate program is focused on consumer retail and subscriptions in the UK.