The National Gallery UK operates an official online shop run by National Gallery Global Limited, offering books and catalogues, prints and framed art, homeware, stationery, cards and art-inspired gifts; online shop income supports the Gallery. The Gallery’s well-recognised cultural brand also encompasses publishing, image licensing and exhibition activity, making its retail offering appealing to audiences interested in art, design and heritage.

This programme is a good fit for publishers such as art and culture blogs, museum and travel websites, book and print review sites, gift and lifestyle guides, and homeware or design platforms that create purchase-oriented content and refer engaged audiences to retail pages.

The affiliate program is available at Takeads for approved publishers.

Commission structure

National Gallery UK offers a commission rate of up to 10% per sale through Takeads.

Payment model

CPA

Available GEOs

GB

How to join

To join, publishers need to sign up through Takeads and get their platform approved. Once approved, you receive access to a unique tracking link via API or JS code to promote the merchant’s products.