LW Theatres is an owner-operator of six major theatres selling tickets for musicals, plays, concerts and other live entertainment through its online ticketing platform. The company operates well-known venues including Theatre Royal Drury Lane, His Majesty’s Theatre, the Gillian Lynne Theatre, Cambridge Theatre and Adelphi Theatre, and provides regularly updated event feeds and site integration to support publisher promotions.

This program is well suited to content publishers and websites focused on theatre and live entertainment, event listing platforms, travel and culture guides, ticket comparison sites and lifestyle content publishers that run editorial reviews, event calendars or consumer-facing ticketing integrations. Publishers that can present up-to-date show listings and availability with editorial context tend to perform best.

The affiliate program is available at Takeads for approved publishers.

Commission structure

Contact Takeads to learn more about the commission rate for this program.

Payment model

CPA

Available GEOs

GB

How to join

To join, publishers need to sign up through Takeads and get their platform approved. Once approved, you receive access to a unique tracking link via API or JS code to promote the merchant’s products.