LEGO is the iconic building-toys brand operating LEGO.com, offering a broad range of products from children’s DUPLO and core theme sets through licensed lines such as Star Wars and Harry Potter to large adult collector models, LEGO Icons and exclusive online releases. The brand is known for high product quality, frequent new launches, exclusive items and promotional activity that support strong customer trust and high average order values.

This program is a good fit for publishers covering parents and family audiences, toy and collectibles reviewers, product unboxing and video channels, STEM and educational content, gift guides and commerce sites producing editorial roundups or product comparisons; content that highlights set detail, exclusives or seasonal picks tends to perform especially well. The affiliate program is available at Takeads for approved publishers.

Commission structure

Contact Takeads to learn more about the commission rate for this program.

Payment model

CPA | CPC

Available GEOs

WW

How to join

To join, publishers need to sign up through Takeads and get their platform approved. Once approved, you receive access to a unique tracking link via API or JS code to promote the merchant’s products.