Instacart is a grocery and retail delivery marketplace that connects shoppers with local stores for on-demand delivery of groceries, household items, and personal care products. The platform supports integrations that let publishers and developer partners surface shopping lists and recipe-based shopping experiences to their audiences.

This program is a strong fit for food and recipe publishers, grocery and lifestyle bloggers, content sites that create ingredient lists or shopping guides, and developer partners building shopping-list or storefront integrations; these partners frequently monetize individual ingredient links and full recipe shopping lists. The affiliate program is available at Takeads for approved publishers.

Commission structure

Instacart US offers a commission rate of up to 4.45% per sale through Takeads.

Payment model

CPA, CPC

Available GEOs

CA | US

How to join

To join, publishers need to sign up through Takeads and get their platform approved. Once approved, you receive access to a unique tracking link via API or JS code to promote the merchant’s products.