ICICI Lombard is a leading general insurance provider offering motor, health and other retail insurance products; its performance marketing activity focuses on lead generation for policies across multiple lines and emphasizes genuine, verifiable leads with offline reconciliation and conversion verification used in some campaigns. The merchant commonly runs targeted lead-generation offers for motor and health insurance and applies quality controls to ensure submitted leads meet underwriting and sales standards.

This program is best suited to insurance comparison portals, finance and auto/health vertical content publishers, lead-generation landing pages, and deal or cashback platforms that can deliver pre-qualified form submissions and high-intent traffic. High-quality sources that focus on intent and pre-qualification tend to perform better, as offers typically enforce lead validation and may restrict certain paid-search tactics or generic brand bidding.

The affiliate program is available at Takeads for approved publishers.

Commission structure

Contact Takeads to learn more about the commission rate for this program.

Payment model

CPA

Available GEOs

IN

How to join

To join, publishers need to sign up through Takeads and get their platform approved. Once approved, you receive access to a unique tracking link via API or JS code to promote the merchant’s products.