ICICI Home Loan [CPL] IN represents a promotional campaign for ICICI Bank’s home loan and mortgage products, positioned to attract salaried professionals and higher‑income borrowers planning property purchases or refinancing. The campaign messaging emphasizes typical borrower profiles—commonly aged 25 and above with mid‑to‑upper income levels—and aligns offers to mortgage needs and eligibility considerations.

The program suits finance publishers, mortgage and loan comparison websites, real estate portals and personal finance content sites; effective traffic sources include search (PPC), contextual display and targeted content placements that reach working professionals and prospective homebuyers.

The affiliate program is available at Takeads for approved publishers.

Commission structure

ICICI Home Loan [CPL] IN offers a commission rate of up to ₹214.2 per confirmed lead through Takeads.

Payment model

CPA (Cost per Lead)

Available GEOs

IN

How to join

To join, publishers need to sign up through Takeads and get their platform approved. Once approved, you receive access to a unique tracking link via API or JS code to promote the merchant’s products.