ICICI Direct is the online broking arm of ICICI Securities, providing a broad suite of investment and trading services including equity and derivatives trading, commodities and currency trading, mutual funds, fixed income instruments, IPO distribution, portfolio management services and insurance distribution. The brand supports a structured business partner/remisier model that shares product commissions and provides partner backoffice tools, and it also runs lead and app offers via intermediary networks rather than maintaining a single public affiliate landing page on its site.

This program is a strong fit for finance-focused publishers such as investment and stock market content sites, personal finance blogs, comparison and review portals, app-focused publishers and education platforms that attract high-intent retail investors and traders seeking account opening and investing tools.

The affiliate program is available at Takeads for approved publishers.

Commission structure

Contact Takeads to learn more about the commission rate for this program.

Payment model

CPA

Available GEOs

IN

How to join

To join, publishers need to sign up through Takeads and get their platform approved. Once approved, you receive access to a unique tracking link via API or JS code to promote the merchant’s products.