Iamsterdam is the official marketing organisation behind the I amsterdam City Card, a tourism pass that bundles free entry to over 70 museums and attractions, a canal cruise, unlimited use of local public transport, 24-hour bike rental, and discounts on additional experiences. The City Card is offered in multiple durations and in both physical and digital formats, making it a turnkey product for publishers covering city passes, tours, museums and local activities.

The programme is a good fit for travel, culture and lifestyle publishers, city-break and attractions-focused websites, tour and activity editors, museum and heritage blogs, and creators producing editorial guides, itineraries, or long-form destination content looking to monetise bookings and attraction passes.

The affiliate program is available at Takeads for approved publishers.

Commission structure

Iamsterdam UK offers a commission rate of up to 8.4% per sale through Takeads.

Payment model

CPA | CPC

Available GEOs

WW

How to join

To join, publishers need to sign up through Takeads and get their platform approved. Once approved, you receive access to a unique tracking link via API or JS code to promote the merchant’s products.