HonestLoans is a loan lead-generation and broker service that connects consumers with multiple online lenders through a single application process. The service sources leads for a range of credit products including personal loans, cash advance loans, installment loans and emergency loans, and operates as a lead generator rather than a direct lender; lenders set loan terms, fees and approval criteria.

This program suits performance-focused publishers such as lead-generation sites, loan comparison and personal finance publishers, and affiliate marketers working with compliant paid and organic channels; high-quality intent-driven traffic and finance-oriented editorial content typically converts best. Publishers should prioritize compliant campaigns and accurate messaging about lending relationships and eligibility to maximize lead acceptance.

The affiliate program is available at Takeads for approved publishers.

Commission structure

Contact Takeads to learn more about the commission rate for this program.

Payment model

CPA

Available GEOs

US

How to join

To join, publishers need to sign up through Takeads and get their platform approved. Once approved, you receive access to a unique tracking link via API or JS code to promote the merchant’s products.