H&O is a UK-based online retailer operating haodirect.co.uk, offering a broad range of consumer products with a focus on quality and value for shoppers across the United Kingdom. The merchant positions itself as a convenient destination for everyday purchases and seasonal product needs.

The programme is a good fit for content publishers, product review sites, voucher and cashback platforms, comparison sites, and paid search or display affiliates who drive purchase intent; SEO-focused blogs and niche lifestyle publishers can also perform well promoting product pages and curated selections.

The affiliate program is available at Takeads for approved publishers.

Commission structure

H&O affiliate programme GB offers a commission rate of up to 4.8% per sale through Takeads.

Payment model

CPA

Available GEOs

GB

How to join

To join, publishers need to sign up through Takeads and get their platform approved. Once approved, you receive access to a unique tracking link via API or JS code to promote the merchant’s products.