Gretchen Rubin Media operates the-happiness-project.com, a lifestyle brand focused on personal happiness, habits, and wellbeing. The site primarily monetizes through direct sales of subscriptions and product upgrades for Happiness Project tools via monthly and annual plans processed through its site and app stores, along with podcast sponsorships, themed ad placements, and strategic partnerships for content and quiz campaigns aimed at audience growth.

This program is a good fit for publishers in personal development, lifestyle, mental wellbeing, habit-formation, and productivity niches; ideal partners include content websites, podcast publishers, app review sites, and creators who run quiz-driven audience engagement or editorial features that drive interest in subscription-based tools.

The affiliate program is available at Takeads for approved publishers.

Commission structure

Gretchen Rubin Media US offers a commission rate of up to 6% per sale through Takeads.

Payment model

CPA

Available GEOs

US

How to join

To join, publishers need to sign up through Takeads and get their platform approved. Once approved, you receive access to a unique tracking link via API or JS code to promote the merchant’s products.