GAME UK is the UK’s specialist retailer for video games, consoles, accessories, digital currency and top-ups, toys, board games, collectibles and consumer tech. The program available at Takeads is well suited to publishers focused on gaming and consumer tech, including review and comparison sites, deal and price platforms, and content creators targeting UK audiences. Affiliates can promote a wide product catalogue—including hardware sold with a 12-month guarantee—and benefit from strong UK brand recognition and high conversion potential. Tracking is purchase-based with a 30-day cookie window and the program is focused on UK shoppers.

Commission structure

GAME UK offers a commission rate of up to 4.29% per sale through Takeads.

Payment model

CPA

Available GEOs

GB

How to join

To join, publishers need to sign up through Takeads and get their platform approved. Once approved, you receive access to a unique tracking link via API or JS code to promote the merchant’s products.