FireStar Toys is a UK-based specialist retailer focused on LEGO minifigures and LEGO-compatible parts, offering one of the largest selections with over 25,000 items including collectible and custom components. The program available at Takeads suits publishers targeting toy collectors, LEGO enthusiast blogs, niche product review sites, gift and hobby guides, coupon and deal channels, and content publishers serving UK and European audiences. FireStar Toys typically records average order values above £30 and provides a longer conversion window that can benefit content with longer buying cycles. The catalog breadth and collectible nature of many items make this program a good fit for content-led publishers and niche affiliate sites focused on toys and collectibles.

Commission structure

FireStar Toys UK offers a commission rate of up to 2.79% per sale through Takeads.

Payment model

CPA

Available GEOs

GB

How to join

To join, publishers need to sign up through Takeads and get their platform approved. Once approved, you receive access to a unique tracking link via API or JS code to promote the merchant’s products.