English Heritage Shop operates the retail arm of the English Heritage brand, offering gifts, homeware, books, jewellery, toys and food inspired by the charity’s sites and collections. The organisation works through bespoke marketing and licensing partnerships for product ranges rather than a broadly publicised, standalone retail affiliate scheme, and the shop focuses on heritage-inspired merchandise and curated gift lines.

This program suits publishers covering history and heritage, museum and culture guides, gift and homeware review sites, book reviewers, travel and tourism content and family or educational resources, with content-driven traffic, product reviews and gift guides likely to perform well.

The affiliate program is available at Takeads for approved publishers.

Commission structure

English Heritage Shop UK offers a commission rate of up to 3.12% per sale through Takeads.

Payment model

CPA

Available GEOs

GB

How to join

To join, publishers need to sign up through Takeads and get their platform approved. Once approved, you receive access to a unique tracking link via API or JS code to promote the merchant’s products.