Daniel Wellington is a Swedish watch and accessories brand known for its minimalist timepieces and interchangeable straps. The company operates the DW Icons Ambassador Program, a creator-focused partnership that uses mission-based campaigns and a points system for rewards; ambassadors receive personalized discount codes and can redeem points for products and incentives.

The program is a strong fit for fashion and lifestyle creators, watch and accessory reviewers, and content publishers active on Instagram, YouTube, TikTok and Pinterest; creators with engaged audiences — particularly those with 3,000+ followers — often gain access to additional missions and perks.

The affiliate program is available at Takeads for approved publishers.

Commission structure

Daniel Wellington offers a commission rate of up to 9% per sale through Takeads.

Payment model

CPA

Available GEOs

AT | BE | DE | ES | FR | IT | NL | NO | PL | PT | RO | SG

How to join

To join, publishers need to sign up through Takeads and get their platform approved. Once approved, you receive access to a unique tracking link via API or JS code to promote the merchant’s products.