Colgate US operates the direct-to-consumer storefront shop.colgate.com as part of Colgate-Palmolive’s consumer oral-care portfolio, selling toothpaste, toothbrushes, whitening products, mouthwash and related oral-care items. Colgate also publishes an Open Affiliate Program tied to TikTok Shop under its Colgate-Palmolive Open Affiliate Terms and Conditions; a conventional public web affiliate page for the DTC site is not published.

The program is best suited to publishers and creators who drive e-commerce purchase intent, particularly TikTok creators and publishers with TikTok Shop traffic and short-form video audiences, as well as content sites and coupon/deal publishers that reach oral-care and personal-care shoppers.

The affiliate program is available at Takeads for approved publishers.

Commission structure

Colgate US offers a commission rate of up to 4.8% per sale through Takeads.

Payment model

CPA

Available GEOs

US

How to join

To join, publishers need to sign up through Takeads and get their platform approved. Once approved, you receive access to a unique tracking link via API or JS code to promote the merchant’s products.