Caring.com is a senior living and senior care referral platform that helps families find assisted living, memory care, skilled nursing, independent living and in-home care services. The site focuses on generating high-quality inquiries by capturing detailed inquiry forms and using a Family Advisor call center to qualify and connect prospects with appropriate providers, ensuring referrals match provider needs.

This program is a strong fit for publishers that reach adult children and caregivers, such as senior care and retirement lifestyle sites, caregiving and health blogs, local services directories, review and comparison sites, community support forums, and lead-generation publishers that drive high-intent, contactable traffic. Publishers that produce trusted, informative content for families researching senior living or in-home care and that deliver verified, contactable inquiries are most likely to perform well.

The affiliate program is available at Takeads for approved publishers.

Commission structure

Contact Takeads to learn more about the commission rate for this program.

Payment model

CPA

Available GEOs

US

How to join

To join, publishers need to sign up through Takeads and get their platform approved. Once approved, you receive access to a unique tracking link via API or JS code to promote the merchant’s products.