Broadway Direct is New York City’s premier Broadway ticketing and engagement platform, founded by the Nederlander Organization. It sells tickets to Broadway shows and provides authoritative information on performances, seating and theater venues, positioning itself as a trusted source for authentic Broadway experiences.

Suitable publishers include entertainment and travel publishers, theater and arts blogs, event listing websites, city tourism guides, and ticket comparison platforms. Sites with strong organic search traffic, editorial reviews, event calendars or content aimed at people planning trips, nights out or cultural activities will perform well promoting Broadway Direct’s offerings.

The affiliate program is available at Takeads for approved publishers.

Commission structure

Contact Takeads to learn more about the commission rate for this program.

Payment model

CPA

Available GEOs

AU | CA | GB | US

How to join

To join, publishers need to sign up through Takeads and get their platform approved. Once approved, you receive access to a unique tracking link via API or JS code to promote the merchant’s products.