Blue Nile is a leading online retailer of certified diamonds, engagement rings and fine jewelry, known for its selection of loose diamonds, custom engagement ring services, and a focus on luxury, high‑consideration purchases. The merchant’s catalog centers on engagement rings, wedding bands, and fine gemstone pieces, supported by detailed product information and services that help buyers through complex purchase decisions.

The program is well suited to publishers targeting bridal and wedding audiences, jewelry and gemstone review sites, luxury lifestyle and fashion publishers, and gift‑guide or product comparison websites; these partners can leverage in‑depth buying guides, product reviews, and editorial content to reach shoppers researching high‑value jewelry purchases.

The affiliate program is available at Takeads for approved publishers.

Commission structure

Blue Nile offers a commission rate of up to 5% per sale through Takeads.

Payment model

CPA

Available GEOs

CN

How to join

To join, publishers need to sign up through Takeads and get their platform approved. Once approved, you receive access to a unique tracking link via API or JS code to promote the merchant’s products.